HOKA Mafate X

Lighting design and integration for the HOKA Mafate X launch
In the heart of Flatiron Plaza, Low Res partnered with @deyandotcom and @chemistrycreative to craft a kinetic, light-driven experience for the debut of the Mafate X.
We led the lighting design and integration, developing a fully customized, architecturally lit installation where runners demoed the new shoe on treadmills, each enclosed in a glowing monolithic structure. An immersive activation that merged performance and spectacle, built to stop traffic and spark moti

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